You’ve built an innovative business. It’s truly inspired. Or you’ve got a mature company and you don’t want to lose traction in the marketplace. Either way, you need to get the word out about
Writing business junk for the Internet is over. Lucky us. It’s taken about 10 years for higher standards to emerge as consumers demand more from what they devour online. Do you remember content farms? It’s
The Fall is conference season. Have you updated your business habits? You can benefit so much more from a conference today than simply by showing up at an event with 200 or 20,000 people.
Business leaders and entrepreneurs who’ve decided to bring in social marketing soon learn about the need for third party tools. In the case of Twitter for business development, I’ve tested and bought services for
Comments are invited below and you can find more modern marketing strategies for business here. Establishing an online presence allows you to engage with customers all around the world. If you want to do that effectively
It’s important that your social media lists make sense for your business.
It happened to me eight years ago. The magazine I owned dropped 75% sales in January 2009 amidst a perfect storm sparked by the U.S. financial crisis and the arrival of Internet advertising. Print budgets
I’m now a believer in Facebook advertising. It took me a few years to reach my favourable opinion on this digital platform. After all, I had over two decades’ experience delivering advertising space to
Personas fall into a 4-quadrant grid for meaningful conversations
IBM global marketers identified important bloggers and provided introductions.