Comments are invited below and you can find more modern marketing strategies for business here. Establishing an online presence allows you to engage with customers all around the world. If you want to do that effectively
It happened to me eight years ago. The magazine I owned dropped 75% sales in January 2009 amidst a perfect storm sparked by the U.S. financial crisis and the arrival of Internet advertising. Print budgets
Start social media by building your distribution networks and creating a bank of content.
If you don’t have a policy, your lawyer’s hands are tied
Social media is managed –not contolled in “old-style PR” ways.
Sometimes a decision to sell must look beyond spreadsheets and databases to people.
Brand is more than a listing of your product features. The miscue happens when business leaders haven’t nailed their core values and vision for the company that attracts the emotions of customers. The snowball effect is that all marketing materials miss the boat, too
By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency. “Can you help
By Sharon A.M. MacLean It’s been five years since I sold my print magazine. I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,