You’ve built an innovative business. It’s truly inspired. Or you’ve got a mature company and you don’t want to lose traction in the marketplace. Either way, you need to get the word out about
The Fall is conference season. Have you updated your business habits? You can benefit so much more from a conference today than simply by showing up at an event with 200 or 20,000 people.
It’s important that your social media lists make sense for your business.
It happened to me eight years ago. The magazine I owned dropped 75% sales in January 2009 amidst a perfect storm sparked by the U.S. financial crisis and the arrival of Internet advertising. Print budgets
I’m now a believer in Facebook advertising. It took me a few years to reach my favourable opinion on this digital platform. After all, I had over two decades’ experience delivering advertising space to
IBM global marketers identified important bloggers and provided introductions.
Start social media by building your distribution networks and creating a bank of content.
By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. CEOs finally are deciding to engage online and in social media. Much has
If you don’t have a policy, your lawyer’s hands are tied
Social media is managed –not contolled in “old-style PR” ways.