Brand is more than a listing of your product features. The miscue happens when business leaders haven’t nailed their core values and vision for the company that attracts the emotions of customers. The snowball effect is that all marketing materials miss the boat, too
By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,
By Sharon A.M. MacLean You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea.
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media
By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media