Business leaders and entrepreneurs who’ve decided to bring in social marketing soon learn about the need for third party tools. In the case of Twitter for business development, I’ve tested and bought services for
It’s important that your social media lists make sense for your business.
Social media is managed –not contolled in “old-style PR” ways.
LinkedIn Groups are very different from Vertical Networks
Train your employees and then trust them.
Sometimes a decision to sell must look beyond spreadsheets and databases to people.
By Sharon A.M. MacLean “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s blog. You may recall
Brand is more than a listing of your product features. The miscue happens when business leaders haven’t nailed their core values and vision for the company that attracts the emotions of customers. The snowball effect is that all marketing materials miss the boat, too
79% of salespeople who used Social Media as a selling tool outperformed those who didn’t use the new approach.