Lists are the Currency of Online Marketing

Get Ready – Automated Email Marketing

Automated Email Marketing Saves Time While Delivering Personal Attention

What’s the first step? Forget using Outlook or Gmail; they’re too cumbersome. Standard email services just don’t give you enough flexibility or information to study results. It’s more useful to discover how many emails were opened and how many links were clicked for more detailed analysis and follow up. Email Service Providers (ESP) range from simple to complex with features such as these:

  • Photos
  • Short Videos
  • Newsletters
  • Acquired Content
  • Landing Pages
  • Text Messaging
  • Business Card Capture

 

Automated Email Marketing Leads to Better Results

A good ESP is gold and we are certified with TPNI Engage.

Here’s an important insight: Companies that use marketing automation have 53% higher conversion rates than non-users. Moreover, companies realize an annual revenue growth rate 3.1% higher than non-users according to the Aberdeen Group.  B2C marketers who take advantage of automation for everything from cart abandonment programs to birthday emails have conversion rates as high as 50% – and higher.

ESPs help monitor your email deliveries, bounce-backs,  and compliance with anti-spam regulations. As well, when you send your email campaign through an ESP, it will include a standard opt-out and global opt-out link.

We believe that email tops marketing preferences. Not everyone is always logged into social networks  Yet, most people constantly check their email, even when they are not at their computers.

We are happy to provide you this service – or help you get started with the system.

 

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