Identify your Personas for Targeted Messages

Get Ready – Find Your Personas

Knowing your target audience for business is marketing 101. Knowing your personas for digital media is slightly different; it’s more detailed. Here’s what we want to learn:

  • Where They Spend Time Online
  • Preferred Websites
  • Day-to-Day Life
  • Likes and Dislikes
  • What Keeps Them Up at Night
  • The Type of Vehicle They Drive
  • Where They Live
  • Their Hobbies


How to Build a Persona

People go online for 2 reasons:  To be entertained or to be educated.  Your customers need to solve a problem. They are looking for answers online, and they want to self-educate. Here’s what we’re looking for in a well-rounded persona:

  • Interests
  • Goals
  • Challenges
  • Preferred Nedia
  • Content Preferences
  • Social Media Favourites


It’s also a good idea to keep track of the collected data in a database for future connections. For example, some people don’t like receiving newsletters; they like guide books. Some will respond using LinkedIn more than Twitter; others prefer Facebook and YouTube; many want email. We help you clarify your personas.

Here, we can offer you expert guidance for the development of your digital marketing plan.