Get Ready – Keyword Strategies
You have two audiences to impress: Human website visitors and non-human search engines. Core words lead to content that stimulate search engine spiders which, in turn, re-index the website so searchers can find you.
To kick off this process, come up with about 5-10 topic buckets that you think are important to your business. Next, use those topic buckets to help come up with some specific keywords:
- Important, Relevant Topics Based on What You Know About Your Business
- Research-Related Search Terms
- A Mix of Familiar Phrases and Those That Are Less Common but More Specific
- Competitors’ Keywords.
Searchers Type Keywords Into Search Engines
Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it’s important to you. However, understanding which keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.
We help you identify those key words and phrases.