By Sharon A.M. MacLean who invites your comments following this blog on social media tools.  You can also find more modern marketing strategies for business here. My spidey senses are tingling. Business owners everywhere are waking

You’ve built an innovative business. It’s truly inspired. Or you’ve got a mature company and you don’t want to lose traction in the marketplace. Either way, you need to get the word out about

Writing business junk for the Internet is over. Lucky us. It’s taken about 10 years for higher standards to emerge as consumers demand more from what they devour online. Do you remember content farms? It’s

The Fall is conference season. Have you updated your business habits? You can benefit so much more from a conference today than simply by showing up at an event with 200 or 20,000 people.

Entrepreneurs are a skeptical bunch. They’ve often grown their company from scratch. And they’ve been around the block a few times, so this type of business owner knows what it takes to attract customers

Business leaders and entrepreneurs who’ve decided to bring in social marketing soon learn about the need for third party tools. In the case of Twitter for business development, I’ve tested and bought services for

Comments are invited below and you can find more modern marketing strategies for business here. Establishing an online presence allows you to engage with customers all around the world. If you want to do that effectively

It’s important that your social media lists make sense for your business.

It happened to me eight years ago. The magazine I owned dropped 75% sales in January 2009 amidst a perfect storm sparked by the U.S. financial crisis and the arrival of Internet advertising. Print budgets

I’m now a believer in Facebook advertising. It took me a few years to reach my favourable opinion on this digital platform. After all, I had over two decades’ experience delivering advertising space to