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Olivier Taupin on Who's on 1st in social media in the c-suite?

The CEO, the Executive Assistant or the Hired Help?

by Sharon MacLean Communications Marketing, Entrerpreneurs, Influencer Marketing, Online Marketing, Social Media
Start social media by building your distribution networks and creating a bank of content.
September 29, 2015
0
CEO Alert the courts want your Social Media Policy 2

Social media policy: Stern or lenient?

by Sharon MacLean Communications Marketing, Crisis Communications, Email Automation, Event Marketing, Online Marketing
If you don’t have a policy, your lawyer’s hands are tied
September 15, 2015
0
How CEOs Win at Social Enterprise

Before you invest in social media, read this post.

by Sharon MacLean Communications Marketing, Online Marketing, Social Media, Social Selling
Social media is managed –not contolled in “old-style PR” ways.
September 9, 2015
0
How to sell your businss

How to sell your $million business & retire: A case study

by Sharon MacLean Communications Marketing, Email Automation, Entrerpreneurs, Online Marketing, Social Selling
Sometimes a decision to sell must look beyond spreadsheets and databases to people.
June 10, 2015
0
Kim Garst

Get real–or risk killing your brand

by Sharon MacLean Communications Marketing, Journalism Publishing, Marketing, Public Relations, Social Selling 30 Comments
Brand is more than a listing of your product features. The miscue happens when business leaders haven’t nailed their core values and vision for the company that attracts the emotions of customers. The snowball effect is that all marketing materials miss the boat, too
May 20, 2015
0
IBM InterConnect

Zero to 60: A social media case study for industry

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Sales, Social Media, Special Events, Twittter 1 Comment
By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help
March 18, 2015
0
Troy Media Publisher Gary Slywchuk

Build an editorial experience for digital media

by Sharon MacLean Communications Marketing, Create Content, Influencer Marketing, Journalism Publishing, Media Relations
By Sharon A.M. MacLean It’s been five years since I sold my print magazine.  I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
March 11, 2015
0
Kyle Wong and Influencer Marketing

The influential world of blogging and influencer marketing

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Public Relations, Publishing, Sales, Social Media
By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,
December 17, 2014
0
Chris Anderson and The Long Tail

Pitching your story to bloggers and journalists: Both just want respect

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Social Media, Twittter, Videos
By Sharon A.M. MacLean You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea.
December 10, 2014
0
Sharon Romank

How to get a 49% email open rate

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly
December 3, 2014
0

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