Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional
By Sharon A.M. MacLean Think email is dead because it’s been around so long? Not true—it’s getting better. In 2012, open rates carrying relevant messages hovered around 40% while SMS or short message services
By Sharon A.M. MacLean The idea of crowdfunding is irresistible. Your potential investors want to see your wisdom packaged up and shared. And they want to receive that knowledge from people they know, like,
By Sharon A.M. MacLean I learned this first, big lesson the hard way: Keeping up with shiny new tools on the Web will overwhelm you and blow your budget. Commit to what works best for you.
By Sharon A.M. MacLean Social media became the answer to a world of people demanding to be heard. Let’s back up. How does social media compare to broadcast media, anyway. Broadcast media (TV, newspapers,