Company Blogs Archives - WorldGate Media

Reform of the Writing Profession

Writing business junk for the Internet is over. Lucky us. It’s taken about 10 years for higher standards to emerge as consumers demand more from what they devour online. Do you remember content farms? It’s

November 22, 2017

Zero to 60: A social media case study for industry

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Sales, Social Media, Special Events, Twittter 1 Comment

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency. “Can you help

March 18, 2015

Don't get left behind: Modernize your marketing in 2015

by Sharon MacLean Company Blogs, Create Content, Email, Email Automation, Influencer Marketing, Marketing, Media Relations, Online Marketing, Sales, Social Media

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

January 7, 2015

The influential world of blogging and influencer marketing

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Public Relations, Publishing, Sales, Social Media

By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,

December 17, 2014

Pitching your story to bloggers and journalists: Both just want respect

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Social Media, Twittter, Videos

By Sharon A.M. MacLean You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea.

December 10, 2014

Email is your endgame in business– every time

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Social Media, Uncategorised

By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they

November 26, 2014

8 steps +1 more to navigating the media maze

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Crisis Communications, Email Automation, Event Marketing, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Social Media, Special Events, Twittter, Videos

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

August 20, 2014

Event promotions: New vs old ways

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Direct Response Marketing, Email Automation, Event Marketing, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Sales, Social Media, Special Events, Twittter, Videos

By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media

August 11, 2014

Build a Profitable Blog

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Email Automation, Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean You’ve written 52 blogs, so far. You sat down every Sunday to faithfully compose your best thoughts that illustrate the advantages of your whatsit. Does anybody care? How do you

July 30, 2014

Find content for your blog–Find more customers

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Videos

By Sharon A.M. MacLean I analyzed websites for 38 business organizations this week; only 3 had blogs. My regret for these companies is knowing they are leaving business on the table. Here’s the most

July 21, 2014