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Stephen Saber on Personas

The Secret to Personas and Content

by Sharon MacLean Create Content, Personas
Personas fall into a 4-quadrant grid for meaningful conversations
November 11, 2015
3
There's confusion in the social office

The 5 levels of skill for the social office

by Sharon MacLean Create Content
Do you need to revisit the basics, a refresher course or are you ready to take on the world of social enterprise?
October 21, 2015
0
Olivier Taupin on crappy content

The truth about crappy content

by Sharon MacLean Create Content, Newsletters, Online Marketing, Personas, Social Media
By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  bit.ly/1JuaV8k  “You need articles for the website?” pressed the CEO. “Words are cheap;
August 26, 2015
0
Olivier Taupin and the Keystone Cops

Social Media Strategy Stage 1: Change Mindset

by Sharon MacLean Create Content, Online Marketing, Social Media, Social Selling
Train your employees and then trust them.
August 12, 2015
0
Social media for the C-Suite

How to manage your reputation

by Sharon MacLean Create Content
Social media finally made it to the agenda—in some board rooms.
July 29, 2015
0
Olivier Taupin

Why more contacts in LinkedIn means better business

by Sharon MacLean Create Content 51 Comments
Find influencers in your region, industry and job function
July 22, 2015
0

How Your Career Journey IS Your #PersonalBrand: A Graphic Commentary

by Sharon MacLean Create Content
These reminders from great men will boost your day.
May 3, 2015
0
Mad Men

Forget Mad Men: Here's the new office setup

by Sharon MacLean Create Content
By Sharon A.M. MacLean You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. What’s
April 15, 2015
0
Jim Prentice

It’s election time! Is your digital campaign ready?

by Sharon MacLean Create Content
By Sharon A.M. MacLean It’s election time 2015. Politicians are going to the polls and candidates need to launch their campaign in record time. Signs must be ordered, volunteers recruited, and constituent policies distilled
April 1, 2015
0
IBM InterConnect

Zero to 60: A social media case study for industry

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Sales, Social Media, Special Events, Twittter 1 Comment
By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help
March 18, 2015
0

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