Personas fall into a 4-quadrant grid for meaningful conversations

Do you need to revisit the basics, a refresher course or are you ready to take on the world of social enterprise?

By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  bit.ly/1JuaV8k  “You need articles for the website?” pressed the CEO. “Words are cheap;

Train your employees and then trust them.

Social media finally made it to the agenda—in some board rooms.

Find influencers in your region, industry and job function

These reminders from great men will boost your day.

By Sharon A.M. MacLean You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. What’s

By Sharon A.M. MacLean It’s election time 2015. Politicians are going to the polls and candidates need to launch their campaign in record time. Signs must be ordered, volunteers recruited, and constituent policies distilled

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help