Build an editorial experience for digital media
By Sharon A.M. MacLean It’s been five years since I sold my print magazine. I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
Is your website losing money for your business?
By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often
Teresa Spinelli: Business tycoon (with heart)
By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer
Persona: The online version of your target market
By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. Last week, I was asked by a young marketer about the word “persona”.
Don't get left behind: Modernize your marketing in 2015
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
The influential world of blogging and influencer marketing
By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,
Pitching your story to bloggers and journalists: Both just want respect
By Sharon A.M. MacLean You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea.
How to get a 49% email open rate
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly
Email is your endgame in business– every time
By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they
Want to market online? Think like a publisher.
By Sharon A.M. MacLean I can feel the agony on the part of my clients when it comes to marketing themselves online. Especially when I talk about the need for creating content. Many of