By Sharon A.M. MacLean By now, you’ve laboured over new business goals for 2015 and crunched budgets to exceed last year’s results. Maybe you’re opening a grocery store in SE Calgary like my friend,
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly
By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they
By Sharon A.M. MacLean Email isn’t going away anytime soon and blogs tops the list of social selling tactics. These are findings released by Michael Stelzner’s Social Media Examiner when they surveyed 2800 marketers
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social