IBM global marketers identified important bloggers and provided introductions.

If you don’t have a policy, your lawyer’s hands are tied

Use this digital marketing technique while away to stay on top of your marketing

Sometimes a decision to sell must look beyond spreadsheets and databases to people.

By Sharon A.M. MacLean By now, you’ve laboured over new business goals for 2015 and crunched budgets to exceed last year’s results. Maybe you’re opening a grocery store in SE Calgary like my friend,

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly

By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they

By Sharon A.M. MacLean Email isn’t going away anytime soon and blogs tops the list of social selling tactics. These are findings released by Michael Stelzner’s Social Media Examiner when they surveyed 2800 marketers

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social