If you don’t have a policy, your lawyer’s hands are tied

Sometimes a decision to sell must look beyond spreadsheets and databases to people.

By Sharon A.M. MacLean By now, you’ve laboured over new business goals for 2015 and crunched budgets to exceed last year’s results. Maybe you’re opening a grocery store in SE Calgary like my friend,

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly

By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media

By Sharon A.M. MacLean You’ve written 52 blogs, so far. You sat down every Sunday to faithfully compose your best thoughts that illustrate the advantages of your whatsit. Does anybody care? How do you