By Sharon A.M. MacLean I analyzed websites for 38 business organizations this week; only 3 had blogs. My regret for these companies is knowing they are leaving business on the table. Here’s the most

By Sharon A.M. Maclean Self-publishing books is a formidable task for some. You can see panic on the faces of business people when it comes to discussing the need for content such as an

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

By Sharon A.M. MacLean The best storytellers make it feel as if they are talking to you and only you; even if you’re part of a large audience. We had many good writers at the

By Sharon A.M. MacLean Canada does not appear on the top 10 list of the world’s spam havens. Yet, we have the most strict spam legislation in the world going into effect on July

By Sharon A.M. MacLean This week, I spoke with a business leader considering his post-retirement career, a tech start-up entrepreneur, and a long-time family business owner looking to increase her digital profile. Each of

By Sharon A.M. MacLean I love coming across thought leaders who speak common sense. These are icons like Zig Zieglar who took the time for personal reflection throughouth his life on building a successful

By Sharon A.M. MacLean We’re hearing a lot about content creation these days. Makes sense; content drives online marketing that helps companies connect with their ideal buyers. The good news is the following experts

By Sharon A. M. MacLean  I’ve published well over 50 blogs this year and those about e-newsletters still hold a favoured position among followers. Surprised? Your e-newsletter continues to anchor the trifecta of the

“Where do I start?” By Sharon A.M. MacLean It seemed that every client I talked to this week was experiencing a touch of overwhelm about digital marketing.  These business owners had done a lot