More channels + more communications = more sales
By Sharon A.M. MacLean Nobody likes to be ignored. But it happens. If you do want to get noticed and get the attention of your prospects, you must use more than one communications method
A 100-year-old marketing technique—upgraded for the digital world
By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special