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How to Start Your Digital Strategy

by Sharon MacLean Online Marketing
You’ve built an innovative business. It’s truly inspired. Or you’ve got a mature company and you don’t want to lose traction in the marketplace. Either way, you need to get the word out about
February 1, 2018
0
The Modern Conference

How to Crush a Conference Now

by Sharon MacLean Event Marketing
The Fall is conference season. Have you updated your business habits? You can benefit so much more from a conference today than simply by showing up at an event with 200 or 20,000 people.
November 10, 2017
0
You've got 5k fans on social media. now what_

This is Business – Not a Social Club

by Sharon MacLean Influencer Marketing, Online Marketing, Sales, Social Media, Social Selling
It’s important that your social media lists make sense for your business.
April 2, 2017
0
Find Your Influencers

How Influencers & Bloggers Open Doors

by Sharon MacLean Blogs, Email, Event Marketing, Influencer Marketing, Marketing 8 Comments
IBM global marketers identified important bloggers and provided introductions.
October 27, 2015
0
Thank you to influencers

How Influencers Empower Social Marketing for Business

by Sharon MacLean Blogs, Influencer Marketing
Influence = Audience reach (#of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers. ~Kyle Won
October 6, 2015
0
Olivier Taupin on Who's on 1st in social media in the c-suite?

The CEO, the Executive Assistant or the Hired Help?

by Sharon MacLean Communications Marketing, Entrerpreneurs, Influencer Marketing, Online Marketing, Social Media
Start social media by building your distribution networks and creating a bank of content.
September 29, 2015
0
Olivier Taupin on This Just In...CEOs are Going Social

Social change underway in the C-Suite

by Sharon MacLean Influencer Marketing, Online Marketing, Social Media
By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  CEOs finally are deciding to engage online and in social media. Much has
September 23, 2015
0
CEO Alert the courts want your Social Media Policy 2

Social media policy: Stern or lenient?

by Sharon MacLean Communications Marketing, Crisis Communications, Email Automation, Event Marketing, Online Marketing
If you don’t have a policy, your lawyer’s hands are tied
September 15, 2015
0
How CEOs Win at Social Enterprise

Before you invest in social media, read this post.

by Sharon MacLean Communications Marketing, Online Marketing, Social Media, Social Selling
Social media is managed –not contolled in “old-style PR” ways.
September 9, 2015
0
Olivier Taupin on Vertical Markets

How to generate revenue from Vertical Markets

by Sharon MacLean Influencer Marketing, Online Marketing, Social Media, Social Selling
LinkedIn Groups are very different from Vertical Networks
September 1, 2015
0

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Recent Posts
  • How Social Media Tools Can Help You Succeed

    How Social Media Tools Can Help You Succeed

    By Sharon A.M. MacLean who invites your comments following this blog …Read More »
  • How to Start Your Digital Strategy

    How to Start Your Digital Strategy

    You’ve built an innovative business. It’s truly inspired. Or you’ve …Read More »
  • Reform of the Writing Profession

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    Writing business junk for the Internet is over. Lucky us. …Read More »
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