How to get a 49% email open rate
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly
Email is your endgame in business– every time
By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they
Where’s the evidence for social selling? Look here!
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
Event promotions: New vs old ways
By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media
What the heck is social selling?
By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to
How to find your (ideal) clients online
By Sharon A.M. MacLean This week, I spoke with a business leader considering his post-retirement career, a tech start-up entrepreneur, and a long-time family business owner looking to increase her digital profile. Each of
Overwhelmed by online marketing
“Where do I start?” By Sharon A.M. MacLean It seemed that every client I talked to this week was experiencing a touch of overwhelm about digital marketing. These business owners had done a lot
More channels + more communications = more sales
By Sharon A.M. MacLean Nobody likes to be ignored. But it happens. If you do want to get noticed and get the attention of your prospects, you must use more than one communications method
A 100-year-old marketing technique—upgraded for the digital world
By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special
2013 marketing predictions gone wrong
Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional