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You've got 5k fans on social media. now what_

This is Business – Not a Social Club

by Sharon MacLean Influencer Marketing, Online Marketing, Sales, Social Media, Social Selling
It’s important that your social media lists make sense for your business.
April 2, 2017
0
Find Your Influencers

How Influencers & Bloggers Open Doors

by Sharon MacLean Blogs, Email, Event Marketing, Influencer Marketing, Marketing 8 Comments
IBM global marketers identified important bloggers and provided introductions.
October 27, 2015
0
Thank you to influencers

How Influencers Empower Social Marketing for Business

by Sharon MacLean Blogs, Influencer Marketing
Influence = Audience reach (#of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers. ~Kyle Won
October 6, 2015
0
Olivier Taupin on Who's on 1st in social media in the c-suite?

The CEO, the Executive Assistant or the Hired Help?

by Sharon MacLean Communications Marketing, Entrerpreneurs, Influencer Marketing, Online Marketing, Social Media
Start social media by building your distribution networks and creating a bank of content.
September 29, 2015
0
Olivier Taupin on This Just In...CEOs are Going Social

Social change underway in the C-Suite

by Sharon MacLean Influencer Marketing, Online Marketing, Social Media
By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  CEOs finally are deciding to engage online and in social media. Much has
September 23, 2015
0
Olivier Taupin on Vertical Markets

How to generate revenue from Vertical Markets

by Sharon MacLean Influencer Marketing, Online Marketing, Social Media, Social Selling
LinkedIn Groups are very different from Vertical Networks
September 1, 2015
0
Speed to Market with Olivier Taupin

Social Media Stage 2: Distribution Networks

by Sharon MacLean Influencer Marketing
Viral marketing is nothing more than influencer marketing
August 19, 2015
0
IBM InterConnect

Zero to 60: A social media case study for industry

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Sales, Social Media, Special Events, Twittter 1 Comment
By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help
March 18, 2015
0
Troy Media Publisher Gary Slywchuk

Build an editorial experience for digital media

by Sharon MacLean Communications Marketing, Create Content, Influencer Marketing, Journalism Publishing, Media Relations
By Sharon A.M. MacLean It’s been five years since I sold my print magazine.  I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
March 11, 2015
0

Don't get left behind: Modernize your marketing in 2015

by Sharon MacLean Company Blogs, Create Content, Email, Email Automation, Influencer Marketing, Marketing, Media Relations, Online Marketing, Sales, Social Media
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
January 7, 2015
0

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