By Sharon A.M. MacLean One of the best lessons I learned from my days fundraising and direct response marketing—before magazine publishing—was the value of a good database. . I call them Smart Lists. It
By Sharon A.M. MacLean I learned this first, big lesson the hard way: Keeping up with shiny new tools on the Web will overwhelm you and blow your budget. Commit to what works best for you.
By Sharon A.M. MacLean Social media became the answer to a world of people demanding to be heard. Let’s back up. How does social media compare to broadcast media, anyway. Broadcast media (TV, newspapers,