By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. bit.ly/1JuaV8k “You need articles for the website?” pressed the CEO. “Words are cheap;
Viral marketing is nothing more than influencer marketing
Train your employees and then trust them.
Sometimes a decision to sell must look beyond spreadsheets and databases to people.
By Sharon A.M. MacLean “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s blog. You may recall
Brand is more than a listing of your product features. The miscue happens when business leaders haven’t nailed their core values and vision for the company that attracts the emotions of customers. The snowball effect is that all marketing materials miss the boat, too
By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency. “Can you help
By Sharon A.M. MacLean It’s been five years since I sold my print magazine. I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often
By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer