By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency. “Can you help
By Sharon A.M. MacLean It’s been five years since I sold my print magazine. I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,
By Sharon A.M. MacLean You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea.
By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media
By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media