Personas fall into a 4-quadrant grid for meaningful conversations
IBM global marketers identified important bloggers and provided introductions.
Do you need to revisit the basics, a refresher course or are you ready to take on the world of social enterprise?
Influence = Audience reach (#of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers. ~Kyle Won
Start social media by building your distribution networks and creating a bank of content.
By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. CEOs finally are deciding to engage online and in social media. Much has
If you don’t have a policy, your lawyer’s hands are tied
Social media is managed –not contolled in “old-style PR” ways.
LinkedIn Groups are very different from Vertical Networks
By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. bit.ly/1JuaV8k “You need articles for the website?” pressed the CEO. “Words are cheap;