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Direct marketing for the digital age

A 100-year-old marketing technique—upgraded for the digital world

by Sharon MacLean Direct Response Marketing, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Telemarketing
By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special
February 3, 2014
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2013 marketing predictions gone wrong

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Online Marketing, Publishing, Social Media, Uncategorised
Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional
January 21, 2014
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2013 Predictions from Innovative Marketers

by Sharon MacLean Create Content, Direct Response Marketing, Marketing, Online Marketing, Social Media
Did they come true?  by Sharon A.M. MacLean  New predictions for digital marketing hits and misses are out now. HubSpot leads the way with their forecasts. This visionary company follows the likes of MOZ
January 7, 2014
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Email marketing—still King of Communications

by Sharon MacLean Communications Marketing, Direct Response Marketing, Marketing, Online Marketing, Publishing, Social Media
By Sharon A.M. MacLean Think email is dead because it’s been around so long? Not true—it’s getting better. In 2012, open rates carrying relevant messages hovered around 40% while SMS or short message services
December 2, 2013
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Marketing for Crowdfunding

by Sharon MacLean Communications Marketing, Create Content, Marketing, Publishing, Social Media
By Sharon A.M. MacLean The idea of crowdfunding is irresistible. Your potential investors want to see your wisdom packaged up and shared. And they want to receive that knowledge from people they know, like,
November 18, 2013
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Turn the Dragon of (Dis) Content into a CoolKat with Copy

by Sharon MacLean Create Content, Marketing, Online Marketing, Publishing, Uncategorised
By Sharon A.M. MacLean Business people often dread creating the constant stream of copy that’s needed to tell their company story online. It’s like facing the dragon with an insatiable appetite. A reported 54%
November 4, 2013
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The Smart List—21st century direct marketing

by Sharon MacLean Direct Response Marketing, Marketing, Online Marketing
By Sharon A.M. MacLean I’ve always loved direct response marketing for its hard core results. We were never flummoxed by vague outcomes like in mass media advertising. Direct marketing designed to make sales and
October 24, 2013
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Got a list? Don’t leave business on the table

by Sharon MacLean Marketing, Online Marketing, Social Media
By Sharon A.M. MacLean One of the best lessons I learned from my days fundraising and direct response marketing—before magazine publishing—was the value of a good database. . I call them Smart Lists. It
October 5, 2013
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Confessions of a print publisher who made the social scene

by Sharon MacLean Communications Marketing, Create Content, Marketing, Online Marketing, Publishing, Social Media
By Sharon A.M. MacLean I learned this first, big  lesson the hard way: Keeping up with shiny new tools on the Web will overwhelm you and blow your budget. Commit to what works best for you.
October 5, 2013
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What's your side of the story?

by Sharon MacLean Communications Marketing, Create Content, Marketing, Online Marketing, Publishing, Social Media
By Sharon A.M. MacLean Social media became the answer to a world of people demanding to be heard. Let’s back up. How does social media compare to broadcast media, anyway. Broadcast media (TV, newspapers,
October 5, 2013
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