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You've got 5k fans on social media. now what_

This is Business – Not a Social Club

by Sharon MacLean Influencer Marketing, Online Marketing, Sales, Social Media, Social Selling
It’s important that your social media lists make sense for your business.
April 2, 2017
0
Anita Kozlowski

Losing deals? Neuropsychology + social selling = better results

by Sharon MacLean Sales
By Sharon A.M. MacLean “If I fail, I am dead,” thought Bill who sold insurance. Bill’s mind was busy recalling the criticism he heard from the age of five. The reproaches carried into his
June 24, 2015
0
Karen Unland with Shelly Barless of Dust Queen Maid

The Age of Collaborative Marketing

by Sharon MacLean Marketing, Sales, Social Media, Social Selling 22 Comments
By Sharon A.M. MacLean “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s blog. You may recall
June 3, 2015
0
Always be closing

Sign of a 21st century sales jerk: Always be closing

by Sharon MacLean Publishing, Sales, Social Media
Days of the big whale sales hunter wiil be over in five years.
May 27, 2015
0
Peter Ostrow Aberdeen Group on social selling

Heads up: the new social seller is bagging your business

by Sharon MacLean Sales
By Shaon A.M. MacLean Please don’t be mistaken. Posting a profile on LinkedIn and sharing on Twitter or Facebook is not how the social sales rep is winning over your customers. In fact, LinkedIn
April 28, 2015
0
IBM InterConnect

Zero to 60: A social media case study for industry

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Sales, Social Media, Special Events, Twittter 1 Comment
By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help
March 18, 2015
0
Teresa Spinelli

Teresa Spinelli: Business tycoon (with heart)

by Sharon MacLean Create Content, Entrerpreneurs, Marketing, Sales, Social Media
By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer
February 25, 2015
0

Don't get left behind: Modernize your marketing in 2015

by Sharon MacLean Company Blogs, Create Content, Email, Email Automation, Influencer Marketing, Marketing, Media Relations, Online Marketing, Sales, Social Media
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
January 7, 2015
0
Kyle Wong and Influencer Marketing

The influential world of blogging and influencer marketing

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Public Relations, Publishing, Sales, Social Media
By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,
December 17, 2014
0
Sharon Romank

How to get a 49% email open rate

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly
December 3, 2014
0

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