It’s important that your social media lists make sense for your business.

By Sharon A.M. MacLean “If I fail, I am dead,” thought Bill who sold insurance. Bill’s mind was busy recalling the criticism he heard from the age of five. The reproaches carried into his

By Sharon A.M. MacLean “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s blog. You may recall

Days of the big whale sales hunter wiil be over in five years.

By Shaon A.M. MacLean Please don’t be mistaken. Posting a profile on LinkedIn and sharing on Twitter or Facebook is not how the social sales rep is winning over your customers. In fact, LinkedIn

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help

By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly