Twittter Archives - WorldGate Media

Zero to 60: A social media case study for industry

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Sales, Social Media, Special Events, Twittter 1 Comment

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency. “Can you help

March 18, 2015

Pitching your story to bloggers and journalists: Both just want respect

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Social Media, Twittter, Videos

By Sharon A.M. MacLean You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea.

December 10, 2014

How to get a 49% email open rate

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly

December 3, 2014

Where’s the evidence for social selling? Look here!

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email Automation, Event Marketing, Marketing, Online Marketing, Public Relations, Publishing, Sales, Social Media, Twittter

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

September 3, 2014

8 steps +1 more to navigating the media maze

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Crisis Communications, Email Automation, Event Marketing, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Social Media, Special Events, Twittter, Videos

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

August 20, 2014

Event promotions: New vs old ways

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Direct Response Marketing, Email Automation, Event Marketing, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Sales, Social Media, Special Events, Twittter, Videos

By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media

August 11, 2014

Build a Profitable Blog

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Email Automation, Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean You’ve written 52 blogs, so far. You sat down every Sunday to faithfully compose your best thoughts that illustrate the advantages of your whatsit. Does anybody care? How do you

July 30, 2014

Part 2: What the heck is social selling?

by Sharon MacLean Communications Marketing, Create Content, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Special Events, Twittter, Videos

By Sharon A.M. Maclean Self-publishing books is a formidable task for some. You can see panic on the faces of business people when it comes to discussing the need for content such as an

July 7, 2014

What the heck is social selling?

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

July 1, 2014

Sold out: How social media paid off for Woman of Vision

by Sharon MacLean Communications Marketing, Create Content, Marketing, Online Marketing, Publishing, Sales, Social Media, Special Events, Twittter

By Sharon A.M. MacLean “The event’s next week and we have 120 tickets left to sell.” Award-winning broadcaster/producer Lesley MacDonald and board member Era Rowles are on the horn with me 9 days before

March 18, 2014