“Where do I start?” By Sharon A.M. MacLean It seemed that every client I talked to this week was experiencing a touch of overwhelm about digital marketing.  These business owners had done a lot

By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special