Videos Archives - WorldGate Media

Pitching your story to bloggers and journalists: Both just want respect

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Social Media, Twittter, Videos

By Sharon A.M. MacLean You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea.

December 10, 2014

How to get a 49% email open rate

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly

December 3, 2014

8 steps +1 more to navigating the media maze

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Crisis Communications, Email Automation, Event Marketing, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Social Media, Special Events, Twittter, Videos

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

August 20, 2014

Event promotions: New vs old ways

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Direct Response Marketing, Email Automation, Event Marketing, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Sales, Social Media, Special Events, Twittter, Videos

By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media

August 11, 2014

Build a Profitable Blog

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Email Automation, Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean You’ve written 52 blogs, so far. You sat down every Sunday to faithfully compose your best thoughts that illustrate the advantages of your whatsit. Does anybody care? How do you

July 30, 2014

Find content for your blog–Find more customers

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Videos

By Sharon A.M. MacLean I analyzed websites for 38 business organizations this week; only 3 had blogs. My regret for these companies is knowing they are leaving business on the table. Here’s the most

July 21, 2014

Part 2: What the heck is social selling?

by Sharon MacLean Communications Marketing, Create Content, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Special Events, Twittter, Videos

By Sharon A.M. Maclean Self-publishing books is a formidable task for some. You can see panic on the faces of business people when it comes to discussing the need for content such as an

July 7, 2014

What the heck is social selling?

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

July 1, 2014

Six steps to building trust in the social world

by Sharon MacLean Communications Marketing, Create Content, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Special Events, Videos

By Sharon A.M. MacLean I love coming across thought leaders who speak common sense. These are icons like Zig Zieglar who took the time for personal reflection throughouth his life on building a successful

March 31, 2014

Keep your customers: Love ’em with a newsletter

by Sharon MacLean Communications Marketing, Create Content, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Videos

By Sharon A. M. MacLean I’ve published well over 50 blogs this year and those about e-newsletters still hold a favoured position among followers. Surprised? Your e-newsletter continues to anchor the trifecta of the

March 3, 2014