By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they

Email and blogs win the day: 2014 Social Media Industry Report.

By Sharon A.M. MacLean I can feel the agony on the part of my clients when it comes to marketing themselves online. Especially when I talk about the need for creating content. Many of

By Sharon A.M. MacLean We made some headway this week with business leaders; what a relief. They’re starting to see the light when it comes to establishing their company’s brand online where most people

By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis.  We’ve had our fair share of calamities over recent days

Create once—distribute everywhere By Sharon A.M. MacLean The single most compelling reason that social media made sense to me in 2008 was the opportunity to tell more stories. At the local business magazine I owned,

“Where do I start?” By Sharon A.M. MacLean It seemed that every client I talked to this week was experiencing a touch of overwhelm about digital marketing.  These business owners had done a lot

By Sharon A.M. MacLean The more ways you offer prospective customers to contact you and join your automatic follow-up system, the more money you’re going to make. Donations, too. So why restrict the way

Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional

By Sharon A.M. MacLean Business people often dread creating the constant stream of copy that’s needed to tell their company story online. It’s like facing the dragon with an insatiable appetite. A reported 54%