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  1. This is my goal for the new year- to build my list and increase my open rates. I’ll definitely be bookmarking this page to check back to for clarification. Thanks for sharing!

  2. Yes, you so right! Creating your own email list is really the right way of doing it. Many people think that having a big list is key, so they go out and purchase lists full of nvalid email afdresses. I would rather have a short, good, and usable email list than a big one with bad emails.

    1. Yep – Quality beets quantity every time.Thanks for your comment.

  3. Our email list was built on face to face custoners. We are now looking to trasition them from craft shows to online sales. For many it is a big transition. For 2015 our work is to create even more trust to buy from us online as we build new online customers from our social media efforts.

    1. Thanks for your insight. Are you talking about a list of customers over the years or, maybe,names from draws at the shows?

  4. A good list of your ideal customer or client is golden. Mere size doesn’t matter. You gave many good suggestions. Especially giving great content.

  5. Thanks, Sharon, for posting this article. It is very crucial to knowing how to stay focused on the endgame.

  6. Terrific advice! I need to get back into sending out my email newsletter. I’ve got lots of subscribers who are no doubt waiting breathlessly for my next installment. Thanks for the reminder!

    1. It’s the real estate we own, Jackie!

    2. I’m just re-visiting comments here, Jackie. I think you’re subscribers would look bookmark your installments!

  7. Great article and very useful tips! Noticed quite a few people I sign up to, do not put to much attention to branding their emails properly. I know the content is most important but visuals too.

    1. Thanks,Anna. WP allows 1 image. Would you like to see more?

  8. My list may not be huge by most companies standards but it is a very real and engaged list. I work very hard at making sure to keep it current and clean which is why my open and click rate tend to be higher than industry averages. That being said, I am definitely going to work at building on it in 2015 while maintaining the integrity of it at the same time.

    1. Cleaning the list can be so tedious–yet, so rewarding, Beth. Congrats on your good open rate.

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