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  1. Thanks Sharon, for a great article. And I agree with you on the power of influencer marketing and to share and support them and thus get support in return also.

  2. Bookmarking this for later reference – I just started my blog and this post is fantastic! So much good information.

    1. I love this one, too, Theresa! Good metrics are key.

  3. Another great post Sharon. I’m going to check out some of the blog directories you listed. You also point out that just knowing your metrics in general can be a really useful tool.

    1. Thanks, Vickie. I love starting everything with proper metrics. Hard to know where we’re going without a baseline.

  4. I need to do more of this — be more mindful of influencers and preferred networks. Good stuff, Sharon; thanks for the reminder.

    1. I see your name at the top of my LinkedIn posts nearly EVERY day, Jackie. Guess what? You are an influencer

  5. Fabulous post and tips! Thanks for the suggestions and I will be implementing!

    1. We’ve got lots on the to-do list, Alissia. This is a good one.

  6. I have been focusing more on my blog lately, looking for opportunities to guest blog for others and tieing in other media (like Periscope). But I’d never thought about identifying influencers. Thanks for the great tip, Sharon!

    1. I really like your plan to guest blog, too. Thanks, Carole

  7. And a really powerful article. Copied, saved and will study this closely. Honored to FOLLOW you. Keep up the good work!

    1. Thank YOU Dailey. Power to us all in this business.

  8. This is great information. This is certainly an area where I’m growing and trying to identify my influencers who would tweet, like, RT or share something of mine. I love your tips for how to make this work! Thank you so much.

    1. Glad you’re on this track, Erin. Best wishes!

  9. This is really wonderful, high-quality advice, Sharon. I cannot thank you enough for such a valuable post. Some of these things I knew already but some I did not and the way you laid it all out makes it easy to see how I can put it into action for myself. Thanks again!

    1. Some things I revisit time and time again, Lisa. I revist Kim’s basic lessons every so often and always learn something new. Thanks for checking in!

  10. In my world you are my influencer. I do hope to explore this for our business, someday. Glad you are gaining momentum.

    1. Well, you just made my day – no, month! Our efforts are going places, Roslyn.

  11. This was a little different than your recent norm and it was very interesting as well. It’s stuff a lot of us entrepreneurs, not C-suites can relate to and that was great. Congrats on your growth as well. Influencers can surely help… but so can a lot of us little people, right!? lol

    1. Yep – you’re right about a departure from the 3-month series focused on CEOs. We need them to “get it” too. I think influencers come from many different sources – the celebs and the rest of us who form the foundation of a rock-solid social enterprise. Like you and me!

  12. Great analysis and valuable information Sharon! 🙂

    1. Thanks, Scott. I’m a big fan of evidence-based marketing.

  13. LOVE LOVE LOVE this post Sharon! This is such an important topic and I’m glad I found a good article about it. Sharing it.

    1. Hey! Thanks Erika. To me, influence marketing is a gift for getting launched, too.

  14. Great advice Sharon. I shall be more patient with Twitter. And far more appreciative of those who RT me etc.

    1. You nailed it, Denyse. We need patience — and persistance!

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