Business leaders and entrepreneurs who’ve decided to bring in social marketing soon learn about the need for third party tools.
In the case of Twitter for business development, I’ve tested and bought services for seven or eight different platforms before lamenting the complete waste of time and money. Some platforms are in Beta; others have customer service quirks that reveal their shortcomings as you get deeper into their service.
For me, the sweet spot for Twitter is Social Quant. The company helped me to reach 5,569 followers, a growth of 8.8% in less than a month. To date, Social Quant has aided over 19 million people on their Twitter mission to connect, and they’ve analyzed 1 billion tweets. More on how growth for my account happened later in this blog.
I virtually met Social Quant CEO Michael Kawula three years ago in a Facebook Inner Circle hosted by the social media powerhouse, Kim Garst. Our group practice with over 3oo members at the time was to share content to build digital marketing know-how. I never missed a blog from Mike.
Identify real and relevant people to achieve your business goals.
The self-described start-up junkie moved from New Jersey in late 2014 to Tampa, Florida. He’s got this delicious New York accent that is musical to my Canadian ears. The former Wall Street financier and entrepreneur moved to the Sunshine State for the lifestyle with his beloved family.
While attending a Kim Garst event, he met the renowned data scientist Dr. Morten Middelfart who’d developed an algorithm for Twitter but didn’t know to market it. It was the Bullet Train at-first-sight.
One thing I’m keen on when it comes to start-ups is knowing about their commitment, attitude to investment strategies, and persistence of the partners.
Michael had these qualities in spades. He was the guy who gave me some pointers outside the group on SocialOomph, an awesome social management tool that I also use today with great respect. His passion for helping others succeed is inspiring which I’ve seen in his Facebook group where he helps entrepreneurs find clarity and motivation, and to push through for better results.
You can probably detect my appreciation for customer support. I hadn’t known at the time that Michael’s last two companies both grew to million-dollars plus in under three years each. Inc. Magazine ranked his latest company the 144th fastest growing company in 2012. He’s been interviewed by Anthony Robbins, featured on CNN, and written up and aired on 100s of podcast, radio stations, and national publications. He also authored the #1 Best Selling book titled Connect.
By the way, this blog was not sponsored by Social Quant. Yet, I did test the platform by using their 14-day free trial for the service that charges a monthly fee of $50 when you sign up.
Back to how Social Quant grew my followers on Twitter. Were those followers invested in my brand? Had Social Quant’s algorithm worked to find only the people who responded to my best keywords. The system reported back to me in these ways:
Best converting words – 7 days
Best converting words – All time
Worst converting words – 7 days
Worst converting words – All time
Big Data analytics and recommendations
It’s a good idea to monitor your keywords, so your Personas find their way to your profile. Or to guide you in the selection of better words to help you identify real and relevant people to achieve your goals. I’ve been changing up my keywords with an eye to finding those that draw better matches for my business.
Michael tells me they have 4 new products ready for release over the next two months – another good sign the business continues to refresh and build.
Subscribers will see a product for better engagement, Twitter list management, a filter for direct messages, and a social networking link. Here’s some parting words of advice from a guy I admire.
He’s talking about the following 4 things to scale your business:
Week 1: Create 5 different traffic sources to your business
Week 2: Create 5 different ways to activate (turn to customers) that traffic once they arrive
Week 3: Create 5 ways to retain those customers once you’ve got them
Week 4: WOM Baby – Word of Mouth Marketing: Create 5 ways your organization can get your customers to refer you to others
Yes, Social Quant is worth your time. I’m prepared to help inspired leaders ready to bring in a social strategy to grow business. Are you ready?