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  1. I’ve always heard that a newsletter should always be sent at the same day and time. Yay! You’ve given me an excuse for the fact that I vary between Tues., Wed., and Thursday. You’ve made my day. Now I’ll write my ezine!

    1. Same for me, Beth. Think the difference is that people have so many devices and open all over the clock.

  2. As a writer, I love creating my newsletters and really get that short and to the point is so important. If I have a Huffington Post article I share a snippet and then link to the post, as you mention. Personally I am feeling the online space is inundating us all with messages coming at us via emails. I wonder how many people are reading and how much they are actually absorbing! Enjoyed your 9 best practices and learned a few new things myself by reading it! Thanks.

    1. Really curious about how you got a column with HP! Pray tell?

  3. Great pointers. I need to update my newsletter. 🙂

    1. We’re always updating something!

  4. Can NOT agree with you more… our email marketing is the BEST solution to stay in front of our consumers. When asked (small biz owners) what one thing they regret not doing sooner, their list was one of them… why… because it takes time to create and build it.. so.. seriously.. NO better time than to start on that ASAP!

    1. Do you think of your newsletter in the same way as you might for an email letter with a landing page?

  5. Great items Sharon. There were a few I hadn’t thought of & am always looking for best practices to improve my newsletter. One aspect of technology I haven’t tried yet, although I’m sure it’s not difficult, is a video. Maybe I’ll give that a go with my next newsletter…

    1. I think the video idea is brilliant –especially if it adds to the opening rate because it’s still unique. Would love to hear your results, if you do.

  6. Haven’t done a newsletter for myself, but I used to do one for a company I used to work for. They were a lot of work, a lot of research to make sure the info was correct (it was an accounting company, so there was legal stuff). Gives me something to think about.

    1. They are a lot of work , Carol. But less so, if we keep them to 1 or 2 pages.

  7. I’ve definitely gotta get on the newsletter wagon – I’m obviously missin out!!

  8. Adding video definitely makes a blog more interesting. It’s catches attention and people can actually see action rather than just reading.Breaks it up at least when it’s added now and then as a change to keep from the same old.

    1. What type of video capture do you use, Michael?

  9. Great tips. Writing it as if to a friend is especially important. I’m getting so many newsletters that have that impersonal corporate feel and those are the ones I tend to unsubscribe from.

    1. We’re putting more and more blocks against corporate speak, Erika.

  10. I love your tip Sharon about sending out a little tip in a video! Guess what I’ll be sending in my next newsletter? 🙂 Thanks for the great idea!

    1. I would love to hear how you do it, Delia.

  11. I definitely believe in newsletters. I think that there is a lot of information that we assume people see on social media but giving your clients a reminder about you in your inbox is still, in my opinion, the best way to stay present in their minds.

  12. Thanks for great tips. Really need to get my newsletters started.

  13. Great tips here — I’ve had a fairly inactive list on my old blog for a while but am starting all over again on my business site so it’s nice to refresh myself on some of the best pointers! 😀

    1. Our lists are never ending, Katrina. 🙂

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