Comments (51)

  1. Very interesting read Sharon. I have not even come close to “mastering” LinkedIn yet and only thought of it in personal terms, to expand my network of connections. I hadn’t realized that being the initiator of an active group with many members, could also be a way to grow your influence and create income from having these groups. The idea of building your relationships over time and making sure personally to only join groups that align with your interests, is great advice. Sounds like Oliver is a LinkedIn SuperPower and I appreciate reading some tips from him on how to use LinkedIn more effectively to grow your presence and your business. Many thanks for another great article!

    1. Thanks, Beverley. Olivier is terrific –and generous of spirit.

      My feeling is LinkedIn people prefer a focused message and to wrap themselves around a topic for professional development.

      You’ve got wonderful writing credentials. How about a business writing group to engage influencers?

  2. I really don’t do much with LinkedIn since I’m not a B2B business. I’d love to see more tips on how a one-person business can do all this social media stuff without going crazy.

    1. I like what Gisele said–find 2 or 3 platforms that suit best and just stick with them.

  3. I’ve actually been interested in growing on LinkedIn, because I believe for me that is where I will find my ideal clients. With that being said, starting my own group would be a good idea but I don’t quiet get how to get started with that.

    1. I think a lot of people would respond to your message.

      Maybe set up a group…and just start inviting people.

  4. I definitely have the connections on and understanding of LinkedIn but just don’t seem to have the time to really “work” it. I am pretty good with immediately following up once a connection is made and often that is enough to start a relationship that turns into business but I rarely participate in groups. I need about 10 more hours a week 🙂

    1. Methinks, 10 more hours might do it, Beth!

  5. Wow! So many valuable tips. Oliver is absolutely right – content is so important, but a lot of entrepreneurs shy away from devoting the time to creating it. I don’t spend a lot of time on LinkedIn as I prefer other platforms. Many of my clients do use LinkedIn and have a lot of success with it. It’s the groups that make LinkedIn an excellent choice for building relationships and marketing your business. This is a very good post Sharon.

    1. Thanks, Clive. You’ve said it well–find the best platforms that work best for you. I don’t use FB, for exapmple

  6. Linkedin is a platform that I’ve never connected with. I want to stay with 2-3 that work really, really well, but it’s always in the back of my mind that I “should” spend more time on it.

    1. I like your idea for staying with 2 or 3 groups. I’m not active on FB, for example.
      Which are your 3, Gisele?

  7. Thank you! This is wonderful info and great insight to the LinkedIn world. I’m at my max on my LinkedIn groups but I may need to switch some out to make room for the optimal ones for me!

    1. I’ve changed my groups several times, Vanessa. All in search of the right mix.

  8. Thanks for sharing this information Sharon.

  9. I know my market is on LinkedIn. Professional Working Women abound. And when I explored groups, it was really difficult to select specific ones where I could find women who love handmade jewelry. Jewelry groups were other sellers, crafters or suppliers. So, I love the above enticement, but can’t dive in.

    1. I wonder if you searched different terms, Roz? What about ideas for special event organizers. Like Dress for Success?

  10. These 8 tips are great, especially about being consistent. To connect with as many people as possible for long term you must publish valuable relevant content regularly. If you come and go, possible good connections will come and go as well with not many or none at all sticking around.

    1. The consistency seems to be a key for me, too, Michael.

  11. Thanks Sharon, for a very interesting article. Still I am quite behind on using Linkedin, need to get better with that.

    1. Each platform takes time to learn. I’m behind on Facebook!

  12. Really appreciate your post. I’m definitely not using LinkedIn to it’s full potential. Thanks again.

    1. It’s a long, slow process, LeeAnn. But worth it.

    2. The principals seem to be the same for most platforms, LeAnn. Find the correct audience…build relationships…do business together.

  13. Interesting article. I still have a fairly limited number of contacts on Linkedin but it is something I’m working on growing. I totally agree you need to spend time where your prospects are and give value not the hard sell

    1. LinkedIn works well for me, Julie. But definitely it’s a long, slow process.

  14. Great advice. LinkedIn is my best source of leads. I have been able to grow to more than 4K followers by publishing long-form posts. It’s a great way to show your authentic self while providing valuable information for your readers.

    1. You’ve got a serious profile, Jackie.

      Do you invite every person who views your profile? Or do you search and invite them to yours?

  15. Thanks for this information. I have Linked In, but I could do more with it. I’d have to add Beth’s 10-hour rule to start my following in Jackie’s shadow! lol

  16. Such great points Sharon and just like anything, it can’t be set up and done.. you have to continuously manage it and work it… and it will work for you! Great job!

    1. Thanks, Kristen. It’s going to be up to us to show the way!

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