Get Ready – The Social Media Audit
A social media audit is a review of your social impact. Or lack of reputation to drive action when it comes to finding customers. What’s working, what’s not, and what can be done to improve your efforts. The goal might be to discover how to reach more people…raise attendance at your event…increase conversions on your website…collect leads for your business.
We look for gaps in performance in these areas:
- Website Traffic
- Shared Content
- Branding Consistency
- Data Interpretation
- Traffic Trends
- Lead Conversion
In addition to identifying gaps in your strategy, running an audit can show you whether a recent campaign was successful or not. Has your conversion rate evolved? Do you have a conversion rate? Have you created enough content to feed the search engines that rank your message? These types of anomalies can uncover ways to enhance the performance of your brand.
We study your official accounts, unofficial accounts, brand jacking, and the competition.