Get Set – Compelling Content
Compelling content informs. Everything You Say, Write, Post, and Produce
Irresistible content comes from knowing what you stand for and what makes you unique. This is the promise you make and it informs everything you say, write, post, and produce. Here are a few ideas to consider.
Blogs Are Not the Same as Websites
You can think of your blog as the articles, stories, or columns that make up a magazine designed to inspire and educate an audience about your irresistible business offer– represented by the website.
This is a topic that many people ask for clarification. They understand the need for a website – but don’t appreciate the power of the blog.
A blog, like a magazine, thrives on fresh stories, new pictures and up-to-date news; otherwise, readers get bored and move on. It’s the reason that images and videos for your blog are so important – they attract readers and reflect your most recent content.
Google loves blogs, by the way. Current content is most desirable. If it also happens to be high quality, that content quickly rises to the top of Google search. This is good for prospects looking up your type of product or service.
A website generally is static. It’s sturdy, solid, and showcases its trustworthiness. On a business website, we’ll find the business history, mission statement, products and services, contact information; most importantly, we’ll learn something about the people who run the company. Are legitimate testimonials posted that speak to the quality of customer service, product offering, and style of operations? Nobody wants to get caught up with fly-by-nights.
Back to the blog. The more you publish, the more frequently Google is able to index your pages, the easier it is for potential clients to find your website. That means quality content that people are interested in reading.
In general, I recommend that all small business owners and solopreneurs blog on a regular basis, but with a caveat.
Only do it if its something you really want to do, and something you can commit to doing on a regular basis. Don’t worry if you fall off the wagon and stop blogging for a few weeks or months. We all get busy, and life gets in the way. Just pick it back up when you have the time and start blogging consistently again when you find the time. In addition, you don’t need to blog every day. Once a week or even a few times a month is fine. A few high quality blog posts is much more beneficial to your business than tons of useless information that few people care about.
Here’s another way to think about the blog vs website. Think of the blog as the family room or kitchen table where deeper conversations occur because of the relaxed atmosphere. Compare this to the formal living room—or website—where the room is carefully designed but where conversation might be stilted.
Your bottom line is counting on your blog. But what are you going to write about? And how do you publish a blog that serves the search engines AND your readers.
WorldGate Media can help transform you or your designate into The Company Publisher.
Guidebooks as Content
People are thirsty for your knowledge. You’ve claimed your topic and mastered it. You know your audience inside and out, and you’re aware of their problems. You’ve got a story to tell—and you’ve got valuable solutions to share. Now, you can take your blogs and turn them into a series of guidebooks designed to educate your connections.
The human voice warms up your content.
Podcasts are similar to blogs. At its core, a podcast is an audio file delivered to your computer. You can rewind a podcast. You can play it over and over. You can pause it. You can store it wherever you want. You can delete it when you want. Podcasts give you the control.
Here’s How a Podcast Will Help Build Your Customer List
- It’s an Easy Way to Share Your Own Audio Content With a Focused Audience
- You Become a Recognized Expert in Your Niche
- Your Customers Learn More About Your Business on a Regular Basis
Podcast listeners will become loyal fans.
Video is Highly Desirable Content
An engaging personality opens emails faster. You can make explainer-videos that range in length from 30 seconds to 3 minutes. Even better, there’s Facebook Live now where you can take advantage of the power to connect with your contacts.
Websites with video are automatically ranked higher on Google.
It’s a fact: You can’t be everywhere all the time. So, how do you have enough time to keep prospects stoked on your product or service?
In the online marketing world, evergreen is a term that means “always going” or “perpetual”. In other words, you replicate yourself. This enables you to act as your best salesperson who works for you 24/7, 365 days a year.
You Can Choose From Three Different Styles:
- On-Demand: This Webinar Will Automatically Open Once a User Registers for Your Event
- Recurring Event: Allow Your Subscribers to Pick a Date That Works Best for Them
- One-Time Event: A One-Time Webinar Creates a Sense of Urgency
You’re making business happen every day that you engage your list with a multi-channel follow up strategy in place.