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  1. Thanks Sharon, a very interesting article even if I do not have a big company, but the strategy is always important anyway.:-)

    1. There is some truth in the principals for big and small companies. I’m hoping we can use these examples for any companies that hire us to provide services.

  2. You are so right, Sharon. Your employees will be talking about your company on social media, whether you like it or not. Training is absolutely vital. There must be a policy in place and everyone needs to know it. Re your 4 types — I’ve run across all of them, but the last one, the one who “gets it,” is rare. What most execs don’t understand is social media takes a while to show results. I’ve been on social media diligently for more than 3 years and just now it is beginning to gain steam. You’ve got to be in it for the long haul. Good job!

    1. I’m with you, Jackie. And you’ve got a year on me. I like the idea of working through the process for our small companies which makes it easier to explain how long it takes to see results when asked by clients. We’re leading the way.

  3. These examples of CEO’s who drag their feet on social media remind me of why I can’t work in the corporate world. The Pessimist expects employees to learn about something for work on their own time? Arrogance and ignorance are a deadly combination.

    1. We are relentless in asking corporations to properly train employees in social media, Carol.

  4. One might say I’m the CEO of our 2 man operation and there was a time I was pretending to run my hobby as a business. Can’t say exactly when that lightbulb went off, and so happy it did. So much shifted.

    1. You definitley are the CEO, Roz. We are a microcosm for big business — and sometimes way ahead in matters like social media.

  5. Very good advice. I especially like the part about proper training.

  6. Great tips. I loved the vignettes, very relatable and recognizable. The recommendations were spot on. Thank you for sharing.

    1. Thanks! The vignettes were irrisistable to describe. : )

  7. You really do need to evaluate where you are at, where you want to be and whether you are willing to do the work to get there… otherwise, it is pointless! Excellent tips Sharon.

    1. Thanks, Kristen. I’m finding the majority of companies are at the beginning of social media programs. The really big companies have big departments –and still are learning alongide people like you.

  8. I’ve noticed that, at my day job, we have a mixture of Evangelists and Pessimists.
    In my own business, I’m the only guy making decisions sooooo I am definitely a Champion! Love these tips 🙂

    1. So much easier to be the only guy making decisions! I’m hoping we can use these tips for clients, Natlaie.

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