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  1. Valuable information for firms with employees. Interesting to try to extrapolate relevancy to solopreneurs or really small home based businesses.

    1. I see the application for solopreneurs, too, Roslyn. My small biz clients can use the same stratgey by asking their best clients…vendors…any community partners and aligned networkers to participate.

  2. Great stuff, as always Sharon. Lots of excellent tips.. Companies need to learn how to harness and take advantage of their biggest assets, their employees… their front line support!

    1. Yep – I really think the company that jumps on board with these strategies gains a great, new edge.

  3. It’s amazing how calculated social media has become. Instead of allowing people to discover you, corporations seek to control everything.

    1. Not sure I agree with that interpretation, Carol. We are encouraging employees to help spread good vices about a place they enjoy working at. Everyone wins.

  4. Great tips Sharon, and so applicable for today’s workplace environment. Creating an open partnership with employees to promote the brand is a smart move, especially when you properly arm them with the tools to do so.

    1. I think the company that engages this strategy will move ahead of the crowd, Tanya.

  5. Excellent points all. One of the things employers are having a hard time “getting” is how important social media is to their business and that the old rules regarding using social media on company time just aren’t appropriate anymore. And can, in fact, be damaging.

    1. I think it will take time, Jackie. It’s so much easier if we can first start with the CEO who does “get” it .

  6. This is very valuable information! Very well written article!

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