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  1. It’s definitely important to keep up on upcoming trends and goings on in the business world and lots of people are still interested in reading this information on a newsletter. I love the one point that still lots of companies don’t have their sites and blogs mobile friendly. Many do go on mobile devices and with some things if they aren’t mobile friendly people may click off and find another site.

    1. It’s all about the the next billion people on mobile, isn’t it, Michael ~

  2. Super important! Newsletters are definitely not dead. Great advice and ideas here for making newsletters work.

    1. Some (updated) good ideas carry on, Lisa.

  3. As a person who doesn’t do life on “mobile” it’s interesting to hear how this continues to be the trend for the future. One thing I’m always happy to hear is that writing long newsletters and even articles is now consider okay. Being a write who isn’t even getting warmed up until 500 words, I find people enjoy substance and will read to the end if their attention is held. I’m curious if the stats from the study spanned a range of ages, as I imagine that older people possibly still have longer attention spans. The idea of collaboration always makes sense between individuals, between departments in a business. That is what our humanity is actually based on. Co-operation and collaboration. Great article, Sharon. Thanks…

    1. Study didn’t define, age, Bev. Good question –yet, I can’t help believe that younger people want solid information, too, when it comes to something important to them.

  4. They do say that history repeats itself. Thank you for the pointers on writing a good newsletter

    1. That definitely applies to newsletters, Vronnie.

  5. Great advice. Some newsletters are so boring and others are fun to read. It’s very easy to move on to something else when they aren’t helpful, informative or interesting.

    1. There are SO many more words and images competing for attention today, too.

  6. I knew that Newsletters still mattered in small communities and to doctors; I see them on several desks and tables. I think it’s interesting that 60% of executives think they give necessary news in a relatively quick read (yes, Beverley, even our 2500-word essays are quick reads when compared to spread sheets).

    1. Just had a lengthy discussion on length, Liz. Media editors only want 600-700 words…but , if you’re really, really interested in a topic–maybe it’s more, the better!

  7. It doesn’t even have to be called a newsletter but getting in front of your target market or potential client to continue to educate them is huge… and what better way in the tech age than an email marketing where you capture more followers to get in front of by giving them free stuff they already want!

    1. Totally agree, Kristen. Maybe we need to think up a new word for “newsletter”! Maybe “eduletter”?

  8. I used to have a monthly newsletter but was the. Told no one reads newsletter anymore. But with all the information we are posting on the multiple social media platforms as well as blog posts, what is left for a newsletter?

    1. I think it’s a case of thinking of who exactly is on which medium. For example, my Twitter followers are different from my weekly newsletter people. But my newsletter people are a much tighter group.

  9. I send out a weekly email that includes my latest blog but then usually a few other things that I want to share whether about my #crazymaybebut brand or as the Director of Strategic Relationships for my husband’s mortgage company. It seems to work well and every week I get at least a few people who take the time to email me back and tell me they benefited from the information or calls for mortgage information. I know we want to believe that everyone sees everything on social media but they don’t and this extra effort is still very much worthwhile in my book. So is picking up the phone and calling people rather than texting but don’t get me started about that!!!! 🙂

    1. I think we should do a blog on picking up the phone and calling people, too!

  10. Such a very interesting post! It is very necessary to keep abreast of the latest trends or the most up-to-date information.

    1. Yes, Lorii. Especially when so much is changing, it’s important to see what’s actually working.

  11. I’ve been toying around with the idea of putting together a newsletter… I just don’t see what I could include in there at this point — teasers of blog posts?

    1. You’ve got tons for a newsletter, Natalie. You’re into fitness and business? First, the newsletter only needs to be a page in length. Divide into 3 sections: 1) Teach your followers something about fitness 2) Tell them a story in each issue about how a client progressed under your coaching 3) If’s it’s for fittness professionals –give them some advice on business; if not, give them a recipe or exercise video from you!

  12. Complete agree that email marketing is very much alive and well, Sharon!
    Out if the tips you offered, all great BTW, I think having a sign-up button on all your pages, with an offer that’s aligned to your target market, is a great way to increase your email subscribers list and get more people to receive notification emails from you.

    1. Methinks that was your tip, Delia. Apologies- – I should have included a link to you!

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