You’ve built an innovative business. It’s truly inspired. Or you’ve got a mature company and you don’t want to lose traction in the marketplace. Either way, you need to get the word out about

By Sharon A.M. MacLean “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s blog. You may recall

By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often

By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer

By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  Last week, I was asked by a young marketer about the word “persona”.

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special

Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional

By Sharon A.M. MacLean Business people often dread creating the constant stream of copy that’s needed to tell their company story online. It’s like facing the dragon with an insatiable appetite. A reported 54%