By Sharon A.M. MacLean “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s blog. You may recall

By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  Last week, I was asked by a young marketer about the word “persona”.

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis.  We’ve had our fair share of calamities over recent days

By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special

Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional

By Sharon A.M. MacLean The idea of crowdfunding is irresistible. Your potential investors want to see your wisdom packaged up and shared. And they want to receive that knowledge from people they know, like,

By Sharon A.M. MacLean I learned this first, big  lesson the hard way: Keeping up with shiny new tools on the Web will overwhelm you and blow your budget. Commit to what works best for you.