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Olivier Taupin on Vertical Markets

How to generate revenue from Vertical Markets

by Sharon MacLean Influencer Marketing, Online Marketing, Social Media, Social Selling
LinkedIn Groups are very different from Vertical Networks
September 1, 2015
0
Olivier Taupin on crappy content

The truth about crappy content

by Sharon MacLean Create Content, Newsletters, Online Marketing, Personas, Social Media
By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  bit.ly/1JuaV8k  “You need articles for the website?” pressed the CEO. “Words are cheap;
August 26, 2015
0
Quartz 2015

Survey says: Busy bosses like a newsletter

by Sharon MacLean Newsletters
Newsletters help nurture relationships with customers, motivate employees, and make money for a company.
June 16, 2015
0
Mad Men

Forget Mad Men: Here's the new office setup

by Sharon MacLean Create Content
By Sharon A.M. MacLean You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. What’s
April 15, 2015
0
Troy Media Publisher Gary Slywchuk

Build an editorial experience for digital media

by Sharon MacLean Communications Marketing, Create Content, Influencer Marketing, Journalism Publishing, Media Relations
By Sharon A.M. MacLean It’s been five years since I sold my print magazine.  I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
March 11, 2015
0
Dr. Donald Norman founded UX or user experience

Is your website losing money for your business?

by Sharon MacLean Create Content, Marketing, Personas, Websites
By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often
March 4, 2015
0
Teresa Spinelli

Teresa Spinelli: Business tycoon (with heart)

by Sharon MacLean Create Content, Entrerpreneurs, Marketing, Sales, Social Media
By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer
February 25, 2015
0
Know your persona

Persona: The online version of your target market

by Sharon MacLean Blogs, Create Content, Marketing, Online Marketing, Personas
By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  Last week, I was asked by a young marketer about the word “persona”.
January 14, 2015
0

Don't get left behind: Modernize your marketing in 2015

by Sharon MacLean Company Blogs, Create Content, Email, Email Automation, Influencer Marketing, Marketing, Media Relations, Online Marketing, Sales, Social Media
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
January 7, 2015
0
Sharon Romank

How to get a 49% email open rate

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly
December 3, 2014
0

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