By Sharon A.M. MacLean “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s blog. You may recall

By Sharon A.M. MacLean You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. What’s

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media