High quality blogs estatblish credibility

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help

By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  Last week, I was asked by a young marketer about the word “persona”.

By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they

By Sharon A.M. MacLean I can feel the agony on the part of my clients when it comes to marketing themselves online. Especially when I talk about the need for creating content. Many of

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis.  We’ve had our fair share of calamities over recent days

Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional

By Sharon A.M. MacLean The idea of crowdfunding is irresistible. Your potential investors want to see your wisdom packaged up and shared. And they want to receive that knowledge from people they know, like,

By Sharon A.M. MacLean Business people often dread creating the constant stream of copy that’s needed to tell their company story online. It’s like facing the dragon with an insatiable appetite. A reported 54%