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Olivier Taupin on This Just In...CEOs are Going Social

Social change underway in the C-Suite

by Sharon MacLean Influencer Marketing, Online Marketing, Social Media
By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  CEOs finally are deciding to engage online and in social media. Much has
September 23, 2015
0
CEO Alert the courts want your Social Media Policy 2

Social media policy: Stern or lenient?

by Sharon MacLean Communications Marketing, Crisis Communications, Email Automation, Event Marketing, Online Marketing
If you don’t have a policy, your lawyer’s hands are tied
September 15, 2015
0
Social media for the C-Suite

How to manage your reputation

by Sharon MacLean Create Content
Social media finally made it to the agenda—in some board rooms.
July 29, 2015
0
How to sell your businss

How to sell your $million business & retire: A case study

by Sharon MacLean Communications Marketing, Email Automation, Entrerpreneurs, Online Marketing, Social Selling
Sometimes a decision to sell must look beyond spreadsheets and databases to people.
June 10, 2015
0
Kim Garst

Get real–or risk killing your brand

by Sharon MacLean Communications Marketing, Journalism Publishing, Marketing, Public Relations, Social Selling 30 Comments
Brand is more than a listing of your product features. The miscue happens when business leaders haven’t nailed their core values and vision for the company that attracts the emotions of customers. The snowball effect is that all marketing materials miss the boat, too
May 20, 2015
0
Mad Men

Forget Mad Men: Here's the new office setup

by Sharon MacLean Create Content
By Sharon A.M. MacLean You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. What’s
April 15, 2015
0
Troy Media Publisher Gary Slywchuk

Build an editorial experience for digital media

by Sharon MacLean Communications Marketing, Create Content, Influencer Marketing, Journalism Publishing, Media Relations
By Sharon A.M. MacLean It’s been five years since I sold my print magazine.  I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
March 11, 2015
0
Dr. Donald Norman founded UX or user experience

Is your website losing money for your business?

by Sharon MacLean Create Content, Marketing, Personas, Websites
By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often
March 4, 2015
0
Teresa Spinelli

Teresa Spinelli: Business tycoon (with heart)

by Sharon MacLean Create Content, Entrerpreneurs, Marketing, Sales, Social Media
By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer
February 25, 2015
0

Don't get left behind: Modernize your marketing in 2015

by Sharon MacLean Company Blogs, Create Content, Email, Email Automation, Influencer Marketing, Marketing, Media Relations, Online Marketing, Sales, Social Media
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
January 7, 2015
0

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