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How to Start Your Digital Strategy

by Sharon MacLean Online Marketing
You’ve built an innovative business. It’s truly inspired. Or you’ve got a mature company and you don’t want to lose traction in the marketplace. Either way, you need to get the word out about
February 1, 2018
0
Thank you to influencers

How Influencers Empower Social Marketing for Business

by Sharon MacLean Blogs, Influencer Marketing
Influence = Audience reach (#of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers. ~Kyle Won
October 6, 2015
0
Olivier Taupin on crappy content

The truth about crappy content

by Sharon MacLean Create Content, Newsletters, Online Marketing, Personas, Social Media
By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  bit.ly/1JuaV8k  “You need articles for the website?” pressed the CEO. “Words are cheap;
August 26, 2015
0
Mad Men

Forget Mad Men: Here's the new office setup

by Sharon MacLean Create Content
By Sharon A.M. MacLean You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. What’s
April 15, 2015
0
IBM InterConnect

Zero to 60: A social media case study for industry

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Sales, Social Media, Special Events, Twittter 1 Comment
By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help
March 18, 2015
0
Troy Media Publisher Gary Slywchuk

Build an editorial experience for digital media

by Sharon MacLean Communications Marketing, Create Content, Influencer Marketing, Journalism Publishing, Media Relations
By Sharon A.M. MacLean It’s been five years since I sold my print magazine.  I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in
March 11, 2015
0
Dr. Donald Norman founded UX or user experience

Is your website losing money for your business?

by Sharon MacLean Create Content, Marketing, Personas, Websites
By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often
March 4, 2015
0

Don't get left behind: Modernize your marketing in 2015

by Sharon MacLean Company Blogs, Create Content, Email, Email Automation, Influencer Marketing, Marketing, Media Relations, Online Marketing, Sales, Social Media
By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social
January 7, 2015
0
Sharon Romank

How to get a 49% email open rate

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly
December 3, 2014
0
Jay Abraham

Email is your endgame in business– every time

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Social Media, Uncategorised
By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they
November 26, 2014
0

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Recent Posts
  • How Social Media Tools Can Help You Succeed

    How Social Media Tools Can Help You Succeed

    By Sharon A.M. MacLean who invites your comments following this blog …Read More »
  • How to Start Your Digital Strategy

    How to Start Your Digital Strategy

    You’ve built an innovative business. It’s truly inspired. Or you’ve …Read More »
  • Reform of the Writing Profession

    Reform of the Writing Profession

    Writing business junk for the Internet is over. Lucky us. …Read More »
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