It happened to me eight years ago. The magazine I owned dropped 75% sales in January 2009 amidst a perfect storm sparked by the U.S. financial crisis and the arrival of Internet advertising. Print budgets
By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. bit.ly/1JuaV8k “You need articles for the website?” pressed the CEO. “Words are cheap;
By Sharon A.M. MacLean You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. What’s
By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often
By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. Last week, I was asked by a young marketer about the word “persona”.
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly
By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis. We’ve had our fair share of calamities over recent days
Did they come true? by Sharon A.M. MacLean New predictions for digital marketing hits and misses are out now. HubSpot leads the way with their forecasts. This visionary company follows the likes of MOZ