How to Crush a Conference Now
The Fall is conference season. Have you updated your business habits? You can benefit so much more from a conference today than simply by showing up at an event with 200 or 20,000 people.
7 Ideas to Navigate the Media Aftershock
It happened to me eight years ago. The magazine I owned dropped 75% sales in January 2009 amidst a perfect storm sparked by the U.S. financial crisis and the arrival of Internet advertising. Print budgets
Persona: The online version of your target market
By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. Last week, I was asked by a young marketer about the word “persona”.
How to get a 49% email open rate
By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly
Email is your endgame in business– every time
By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they
Want to market online? Think like a publisher.
By Sharon A.M. MacLean I can feel the agony on the part of my clients when it comes to marketing themselves online. Especially when I talk about the need for creating content. Many of
8 steps +1 more to navigating the media maze
By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media
What the heck is social selling?
By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to
A 100-year-old marketing technique—upgraded for the digital world
By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special
2013 marketing predictions gone wrong
Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional